Frequently
Asked Questions
Here you’ll find quick answers to the most common questions about working with Studio Rover. If you need more details, feel free to reach out anytime.
GENERAL TOPICS
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Our pricing structures are typically fixed-bid, for very clearly-scoped projects with fixed deliverables. If your scope doesn’t change, neither will our budget. We align and sign off, then get to work. If you have difficult-to-predict needs, and are looking to have a flexible team on call to support over time, we can work out hourly rates tied to fixed weekly or monthly allocations, with regular reporting and no surprises.
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No, we have no project minimums, but we’ll be quick to tell you if your budget is unlikely to get what you’re looking for from our team. If we can find alignment between your budget and the amount of work your project requires, we’re likely interested. If we’re not a good fit, we’ll be happy to point you towards some other resources that may be able to help at a lower budget.
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We offer agency services in support of brand identity design, website design and development, and brand marketing/campaign projects. If your project requires something we don’t have staffed in-house, we can build the specialist team to get you the results you need under one roof/engagement. Historically, these are the services we’ve successfully delivered: brand identity and logo design, brand design systems and guidelines, brand design audits, website audits, competitor research, campaign creative, collateral design, video storyboarding, video animation and motion graphics, video editing, photo shoots, video shoots, graphic design, art direction, creative direction, event design, environmental graphics and installations, 3D renderings, 3D animations, print production, project management, brand strategy, positioning, key messaging, copywriting, social media campaigns and design, presentation design, icon design, infographics, reports, website design, user interface (UI) design, user experience (UX) design, digital product design, app design, site maps and content strategy, front-end development, back-end development, technical strategy, CMS selection, CMS training, content entry, QA/quality assurance and testing, user testing, website animations, hosting strategy, third party implementations. And all the little things in between.
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Patrick and Gabe both come from large agency backgrounds in San Francisco, CA and Portland, OR. We have brand, campaign, and digital experience across a huge number of industries, with a long list of client notches on our belts: Intel, Google, Bloom Energy, Qualcomm, Nike, Adidas, Reebok, Sprite, Toyota, Dolby, EA Sports, EA Games, Harvard Business School, MIT, GE Healthcare, & Starbucks. We have also spent a lot of time working with startups, and we understand what that experience is like for founders and their investors when it comes to building a brand, and managing its growth and evolution. We are problem solvers. We love doing great work for our clients regardless of budget and depth of scope.
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Yes. We play many roles as a small agency - from long-term agency of record to contracted production team for small projects supporting in-house designers, or even other agencies. We are always engaged with our clients’ marketing team as the key point of contact, and we adapt our role to the dynamics of the team we’re supporting. Most Marketing Directors and CMO’s that we work with have in-house designers or freelancers, and as laid-back/zero-ego creatives, we love to get to know the team and confirm the role that we’ll be playing within your departmental dynamics. We play well with others, and we’re focused on the success of our engagement, in whatever shape that might take.
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There are a handful of services that Studio Rover does not offer directly, although we’re asked about them fairly often. All of our websites are built with SEO friendly semantic markup that follows best practices for accessibility and search engine optimization, but we do not offer keyword research, SEO strategy, customized analytics reporting, or media buying.
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Studio Rover is based in Bend, Oregon. About 20% of our clients are local in Bend, but the majority of our clients are clustered in Southern California, the Bay Area, and Portland, with other key clients sprinkled across the rest of the US and into Europe. Getting together in person with local businesses is always fantastic, but we mostly work remotely on a national and international scale.
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Yes. Your business is hiring Studio Rover to create design assets, and those final assets belong to you once they’re approved. If an agency tells you that you won’t own the rights to the work you’ve paid them to create for you, run for the hills.
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We love happy long-term relationships. If you have ongoing needs, we’re in it with you for the long haul. We’ll right-fit the team, the hours, and the budget as needed to make sure the initial project carries its full momentum forward into the future. Some agencies are quick to dip after the big initial engagement is wrapped. We bring our best value over the months that follow, helping you to put that new brand or website to work for your business across the very complicated and expansive marketing landscape that you’re responsible for.
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Yes! Bring it on.
BRANDING TOPICS
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Studio Rover has no menu of fixed pricing. We know from many years of experience that no two projects are alike, so all engagements are scoped with customized budgets. Our first objective when considering new client projects is to align on the goals of the project, tactics and implementation strategies, timelines, deliverables, and desired results/future state. Once we understand the nuances of the project, we can accurately propose a project plan with an associated fixed-fee budget. We can work within your existing budget parameters, or we can propose tiers of engagement with varied budget ranges to help get the conversation started. With our team, and our approach to design, we’ve done brand identity projects from $0-$150,000, with most falling in the $25,000-$75,000 range.
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As brand identity designers, we are often involved in the very early stages of a company’s or product’s creation. The name of the company or product needs to be confirmed before the brand design work can begin, and it needs to be vetted for trademark protectability and then registered in all of the current and future regions where you’ll be operating. In addition to our core offerings in visual identity and brand/log design, we support by offering name concepts, market research, mission and vision, brand personality as well as content strategy.
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Yes. Brand strategy needs to be in place before identity design can begin. Our process includes various levels of guidance, support, or full-ownership of the strategic process in collaboration with your decision-makers. If you have developed your brand strategy, we can follow that guidance to do our best work. If you don’t have anything in place, we’ll insist on defining your core brand principles, reviewing competitors, and establishing unique differentiation for your brand before we take on a design engagement. Design without strategy is guesswork, and it will not serve your business well.
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In our experience, a logo on its own doesn’t do a business much good. The system that’s built around it is key to delivering consistency through context, messaging, personality and overall differentiation from competitors. If you have a design system in place, and need a refresh to just your logo assets, then logo-only may be exactly the right approach. If you’re doing this for the first time, and hoping to launch a product or business with just a logo, and no supporting brand design system around it, we’d want to talk strategy and we’d likely change your mind. One good conversation can probably uncover the best path forward, whether that’s with Studio Rover or someone else.
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We believe that the brand guidelines, and the system that they define, are your most important brand assets. We adapt to the needs of each company we engage with. Many of them have very carefully crafted and excellent brand design guidelines that we adopt and adhere to religiously. Most of the work a design team does for your brand will/should be under the umbrella of established brand guidelines, and we’re very comfortable working in that context. If the guidelines are stale, or strategy has shifted and the brand needs to catch up, we’re happy to come in with our expertise to surgically update as much or as little of your guidelines as needed. Small but smart refreshes can completely rejuvenate a brand, and we can help you to uncover those opportunities if they will help you to accomplish your goals.
DIGITAL TOPICS
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It’s impossible to scope something like a website without understanding the full details needed for the project. Typically we start with a small statement of work defining the requirements for your project. We will want to understand goals, objectives, content, design and technology needs as well as creation of a site map that defines how large the site will be before we can accurately give an estimate. Our projects range from building sites on Squarespace all the way to custom sites on Content Management Systems tailored to clients needs. A small site on Squarespace could range anywhere from $8 -$30K depending on size. A custom designed website, built on a Content Management System fits somewhere in the $60k-$190k range, depending on the needs of the organization.
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Yes, we are tightly partnered with key developers to deliver websites on modern content management systems. Each build we do is tailored to the needs of the organization and we do recorded training sessions for our clients on how to edit things like navigation, adjust components and embed 3rd party apps. If needed we also do content migrations (from the old site to the new site) as well as content entry support into the new CMS.
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We implement industry best practices, decades of experience, and first-class curiosity to build top of the line experiences—and we can discuss it all with you clearly and jargon-free.
All content on the open web should be available to the largest number of users possible, regardless of how they access content. We begin with semantic, well-structured HTML for your content and we layer on industry best practices and user study learnings until we achieve the appropriate level of accessibility for your specific needs. More often than not, that means aligning with the WCAG level AA standards. -
Many agencies work within a single Content Management System such as Wordpress. We believe each organization is different and give recommendations for platforms based on the requirements of the project. We don’t sell you a Ferrari when a Toyota is needed. We love the new Headless CMS’s that are coming out and a full list of platforms we build on can be found here.
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No templates. You and your brand are unique. Why look like everyone else?
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Yes, we build fully responsive websites that look great on all device sizes. Each build we do has SEO tools making that work easy to understand and implement.
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Every client is an ongoing partnership to us. The best websites are the ones that are constantly evolving. Just because we do a new launch doesn’t mean we should walk away. Your business needs a digital strategy and we are here to support from phase one to phase 25, and beyond.
Most platforms we work on provide hosting as part of the pricing structure. We do not provide web hosting as a company, but work with those services that do. -
We sure do. Recently we launched a website in English, Dutch, Spanish, French, Italian and Japanese. It even allows you to choose between the imperial or the metric system for units of distance.
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Yes, we offer ecommerce services within the Shopify and Squarespace platforms.