Digital x Brand
Occasional musings on our industry, our expertise, and the effective service of brands like yours.
25 things I’ve learned about design, in service of business, over 25 years as a creative.
5 min Read
Minimum Viable Brands and making the right impression on the fundraising trail
11 min Read
Refresh cycles, recognizing competition blindspots, and design strategy for brands
8 min Read
100 VR concepts, brainstormed in a vacuum over a few months in early 2022. Usually before 7AM, after mediocre sleep and good coffee.
33 min Read
Visual identity takes on new dimensions for VR and the impending Metaverse
11 min Read
Visual Identity systems without a flavor layer are destined for vanilla. How does your brand’s design language hold up?
7 min Read
When the human-to-human world goes on lock-down, the Digital Channel becomes the Only Channel.
7 min Read
Creative department? Tech department? No. No departments.
6 min Read
#FOSO and sheep vs wolf approaches to brand identity. How best to serve our clients by guiding them away from their tendency towards same.
5 min Read