BetterHelp logo with orange and blue colors.

Make faster, smarter pay decisions.

With over 80 years of collective expertise in SaaS and compensation, Bettercomp didn't just see the gaps in the market — they filled them. Rover was asked to develop a brand refresh consisting of an updated logo, new color palette, typography standards and then built a new website on top of a headless CMS. Rover designed, and built a series of components their in-house content & design team could use to build a site that fit the Bettercomp content strategy.

OUR ROLE

Copywriting
Interface Design
Brand Identity
Component Modeling
Sanity CMS, built on NextJS

A digital marketing presentation featuring a smiling woman with long hair, various data visuals, and two smartphones displaying software interfaces for talent market analysis, including charts, statistics, and investment figures.
Screenshot of a website homepage for bettercomp, featuring various sections including a header with navigation, a main banner with a smiling man, resources section, blog posts, a webinar about governance skills, a guide on compensation glossary, and graphics related to data analysis and AI automation.
Brand style guide featuring logo, typography, color palette, and iconography for BetterComp, including logo variations, font styles, primary and secondary colors, and social media icons.

Built to support their active content team.

The CMS was crafted to support alternate content types like ebooks, webinars, guide templates and blog articles. A series of components were built so the team could build pages and easily move components around. The site integrates with 3rd party tools like Hubspot. Rover built the site using the Sanity CMS, on NextJS.

Screenshot of a website content management system showing a project titled 'Range Modeling,' with pages listed in the sidebar and resources about salary range modeling, data, and transparency in a pop-up window.

UP NEXT

The image features a logo with a stylized leaf made of circuit lines in green, blue, and black, with the text 'Green Circuit' next to it.
A woman and two children running happily on a grassy lawn outside a wooden house on a cloudy day.

Deep Green combines a proven underground irrigation system with modern sensing and control technology – all built on real-world experience, with active installations and proven performance in one of the West’s toughest climates. The result is a lawn that’s healthier and easier to maintain, using far less water.

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