The image displays a black background with the word "COUNTRY" in large white capital letters at the top, and the word "SUPPLIER" in large white capital letters beneath it, flanked by small arrow symbols pointing left and right.

Welcome to the country club

Coastal Supplier came to us seeking design support for a unified e-commerce design strategy that could serve both of their flagship brands in one site. You can find Coastal Farm Supply and CAL Ranch stores across the country.

OUR ROLE

User Experience Design
E-Commerce
Brand Guidance
Custom Iconography
Figma Prototype
Design Strategy

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A person riding a horse in a grassy field with mountains in the background, a screenshot of a retail website on a smartphone showing store information and categories, and various webpage templates for an outdoor and hardware store with different layouts, color schemes, and product displays.

Easy to use at any size

We designed complete workflows for navigation, finding a product or store, completing the checkout experience, login, registration, as well as promotional areas throughout the website.

Mobile app interface for store locator showing search bar, location options, map view of Idaho Falls, and store details including address, phone number, email, store hours, and a "Make This My Store" button.
A split-screen image showing an online shopping cart on the left and a woman at a farm gate with a dog on the right. The shopping cart includes various items like chicken, eggs, a cooler, a shirt, and shipping details. The checkout screen on the right displays order summary, payment info, and a person wearing a cap, standing outdoors with a dog, sunlight in the background.

UP NEXT

Close-up of the word

Rover has supported events programs at Intuit for nearly a decade. From 1-day small-format sessions to company-wide global stage x broadcast productions, we’ve built design systems and/or supported internal events teams on expansive production delivery efforts.

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