Intelligent Data Security. Powered by AI.
Safetica is an AI-powered platform integrating data protection, insider risk, cloud security, and compliance. Founded in the Czech Republic, Safetica serves enterprise clients across Europe, Latin America and North America, with an expanding global footprint. Studio Rover was engaged to strategize and execute a top-to-bottom brand refresh effort, spanning visual identity systems, website replatforming, print and digital collateral, advertising, social creative, video and motion graphics, and event presence.
OUR ROLE
Brand Identity Design Refresh
Design Systems & Templates
Multilingual Collateral Design
Social Campaigns
Advertising
Motion Graphics
Website Replatform to Hubspot
Infographics & Icon Systems
Environmental Graphics
The Safetica logo has a small shield nested under the ‘S’. Studio Rover inherited that detail as our primary and only reference point for a refreshed visual identity. Based on the existing color palette and typography system, we developed an energetic and warmly-lit stylized shield graphic that could take on an entirely new life as the brand banner element, without sacrificing previously established brand equity. Most design systems are built on a few very simple, very ownable design elements that a disciplined team can lean on for years. Diligent consistency, but with flexibility to be expressive and diverse.
Everything that Studio Rover created for Safetica was organized and templatized for easy internal marketing team use/re-use in Figma. A shared collaborative environment like this gives everyone the same highest-level view of the work that’s being done, and the work that went out last week, last month, last year. Repeating patterns are easily executed by designers and non-designers alike. This macro-view below just scratches the surface.
In addition to social video design and production, including motion templates for recurring post types, Studio Rover has also worked with Safetica on extensive video ad production for YouTube and LinkedIn campaigns. Fully-branded, highly-crafted, richly animated. All motion graphics projects start in storyboarding, with script pacing, visual styling, asset creation, and motion planning. The explainer video below is shown in storyboard form as well as its final animated format. Complex technology, brought to life through simple but compelling branded visuals.
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