Insoles for the outbound.
Tread & Butter makes sustainably sourced cork insoles for running, hiking, and skiing, designed in Bend, Oregon and handcrafted in Portugal. Rover has worked closely with the team from day one across brand development, design system, collateral, packaging, overall creative direction and all the little pieces in between.
OUR ROLE
Brand Identity & Logo Design
Visual Design System & Iconography
Packaging Design
Collateral
Campaigns
Digital Advertising
Gabe to talk about the brand concept
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Packaging and colorways
Rover designed the packaging system for the insoles to be displayed in REI stores across the country. Shown below are the flat box design for the Suntoucher and the Cascadia series.
Sticker sheets and various social ads created for the brand.
UP NEXT
The world’s most trusted route planner for cyclists. Quickly and easily select your next great ride from the world's largest library of cycling routes.