Untitled black and white logo reading "PEANUT BUTTER &"

Insoles for the outbound.

Tread & Butter makes sustainably sourced cork insoles for running, hiking, and skiing, designed in Bend, Oregon and handcrafted in Portugal. Rover has worked closely with the team from day one across brand development, design system, collateral, packaging, overall creative direction and all the little pieces in between.

OUR ROLE

Brand Identity & Logo Design
Visual Design System & Iconography
Packaging Design
Collateral
Campaigns
Digital Advertising

Design Work for Tread & Butter
Tread and Butter Logo on an insole
Mountain climbers with the Tread & Butter Logo over the photo
Fun Butter Stick Icon used on branded pieces

Packaging and colorways

Rover designed the packaging system for the insoles to be displayed in REI stores across the country. Shown below are the flat box design for the Suntoucher and the Cascadia series.

Tread and butter packaging designs
Stickers and Various Ads created for Tread & Butter

UP NEXT

Text on a black background saying 'RIDE WITH GPS' in white and orange letters.
A cyclist stopped on a cliff overlooking the view of a mountain

The world’s most trusted route planner for cyclists. Quickly and easily select your next great ride from the world's largest library of cycling routes.

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