Full immersion into the brand fabric of Intuit
Nearly 10 years into our agency relationship with Intuit, we’ve established a key role in support of in-house teams, working on events, program identities, design systems, comms campaigns, and tech graphics. This page would scroll for miles if we packed it all in. Here are some recent highlights showing the ways Studio Rover works within the parameters of the overall Intuit brand, while still creating ownable identities with unique expression for internal teams.
OUR ROLE
Visual Identities & Logos
Design Systems & Style Guides
Icons & Illustration
UX/UI Design
Collateral Design
Event Graphics, Swag, Signage
Motion Graphics
Internal Communications Campaigns
Employee Resource Groups
Studio Rover has worked with the Diversity & Inclusion team at Intuit to rebrand their entire ERG program from the ground up. Starting with naming/re-naming strategy and guidelines, through to logo and brand design for each ERG, and the customization and delivery of an extensive suite of graphics templates for easy grab+go.
The previous ERG logo system was delivered from the top-down with little ERG involvement, so for the 2025 refresh, we approached creative from the bottom up. We engaged individually with each ERG leadership team to ensure we understood their group’s personality, values, and approach to community. We took great care to ensure that each ERG’s cultural nuances were heard and expressed authentically.
Stakeholder Impact Report
Studio Rover has worked with the Stakeholder Impact team for 3+ years supporting each year’s public report, going deep on strategic organization, design refreshes, and digital production. We collaborate with content teams, project leads and executive approvers to ensure the report meets Intuit’s highest standards for brand excellence on this high-profile annual report.
The customers behind the data
Intuit is remarkably customer-centric, and we love where this creative landed for Intuit Signal - an internal initiative and campaign promoting their advanced real-time customer data aggregation technology. Intuit puts aggressive resources into understanding customer behaviors, needs and challenges when working with their platform technologies. It shows up as data, but through this campaign, we’re showing that each data point ties back to real customers, solving real problems in their businesses every day.
These real-customer portraits were stylized into pixel patterns to represent the human core to all of Intuit’s technology and data-driven platform improvements. We layered them over a powerfully bright and warm gradient to establish this simple but striking design system.
Social and comms for days
As long-time stewards of the Intuit brand, we have the opportunity to work closely on an ongoing basis with Intuit’s internal comms and external social teams to support on design concepting and execution for alllllllllll kinds of stuff. From quarterly earnings report social campaigns for IR down to Slack emoji animations for funsies. Gabe was going to put a whole lot more creative down here but the work goes on for days. Let us know if you’re curious and we have lots more to share.
UP NEXT
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